My client describes her brand as "feminine, glamorous, artistic, and imaginative" which was highlighted in the warmth of the colors and curvature of the text. Every makeup artist sees their craft as exactly that --art. To captivate and speak to her target audience, ranging between 18 to 45, I hand-drew a custom logo inspired by a specific font, handpicked by my client. 

It was extremely imperative for me to ensure that the final logo carried a personality of its own -- something youthful that women of various ages could envision and appreciate their beauty and their youth. 

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This logo uniquely enhances the overall customer experience.