Jesus Juice
juice mock-up, package design
I developed this concept of 'Jesus Juice' in the form of a digital mock-up which stems directly from the meaning of John 4:14, when Jesus said “whoever drinks from the water I give them, will never thirst.” Jesus Juice provides a refreshing 'Tatse of Freedom' & is 100% infused with fruits of the spirit!
Fruit Flavors x Fruits of the Spirit
The fruit flavors include but are not limited to:
strawberry lemonade, lemon grape, watermelon and tropical fruit punch
The different fruit flavors are symbolic of the fruits of the spirit which are:
love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, self-control
A Taste of Freedom: Concept Breakdown
This is a figurative concept of a literal truth. In John 4:14, Jesus says if we drink from the water He gives, we won't thirst, meaning that we will find satisfaction in Him and will not thirst for anything else. Within the bounds of this concept, Jesus Juice is essentially the representation of Jesus -- when you drink from Him, you will be satisfied.
Jesus was 100% influenced by the Holy Spirit which fully empowered Him to perfectly live out the fruits of the Spirit. For my product's concept, the fruit flavors represent the fruits of the Holy Spirit, when we drink from this can (which represents Christ), the sweet taste, will empower us to produce the fruits of the Spirit in our lives.
package design graphic
process reel
