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Project:

Full Brand Design

Industry:

Event Coordination

Client:

Koinonia Co.

PRIMARY LOGO

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SECONDARY LOGO

ICON

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SUBMARK

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MONOGRAM

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THE BEAUTY OF FELLOWSHIP

Koinonia Co. is an event planning business that exists to bring people together; to gather, fellowship and commune. 

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Koinonia is a koine greek word that is found in the New Testament of the Bible translating to ‘fellowship, partnership, communion.’ The first time we see this term is in Acts 2:42.

THE CHALLENGE

How do you make a service feel personal before the event begins?

In an industry often centered around logistics, timelines, and flawless execution, the intimacy of event planning can easily get lost. The challenge was to bridge the gap between business and belonging—creating a brand that makes connection feel just as intentional as the events themselves.

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Christ, Communion, Fellowship, Devotion, Togetherness, Joy, Teaching, Peace, Prayer, Memories, Experiences, Intimacy, With Love, Community

Mediterranean, citrusy

VISUAL STYLE

Mediterranean, citrusy 

THE STRATEGY

The visual identity centers on tangibility to communicate the brand’s thoughtful, intentional, and personal approach. Hand-textured visuals and tactile details create the feeling of personalized, tangible items—making the brand feel warm, intimate, and thoughtfully crafted. At Koinonia Co, fellowship doesn’t begin when guests arrive; it begins at the planning table. Every convo, collab and choice is an opportunity to build trust and connection. The goal was to translate that sense of intimacy into a visual identity that allows her clients to not only experience the process, but feel connected to it.

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Visual Style

Mediterranean, citrusy

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Koinonia Launch Party | Menu Design 

Koinonia Launch Party | Menu Design 

TONE

COMMUNICATION STYLE

Koinonia Co. communicates with her audience through fun, interactive content using social platforms like Instagram, Facebook and Tik Tok to engage in casual conversations centered around future event plannings, fellowship, faith and current trends. Koinonia Co. connects with her clientele by unpacking the heart and history behind every event so that the vision is successfully executed.

VOICE

Koinonia Co. maintains a healthy balance of personal and professionalism; intimate and open communication during the planning process and professionalism in the execution.

PERSONALITY

imaginative, authentic, bold and intimate with a sprinkle of professionalism

MESSAGE

Koinonia Co. transforms married imaginations into a tangible experience. Through an intimate planning process, the art of togetherness is unveiled; revealing the beauty of fellowship.

MISSION

Koinonia Co. is deeply committed to the process and successful execution of every hand-crafted experience, ensuring the comfort and joy of all parties involved.

THE CREATIVE DIRECTION

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Moodboard Inspired by love, laughter, celebration, written notes, texture and a sprinkle of citrus

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A calligraphic accent font adds a nostalgic, personal touch, evoking the sentiment of handwritten words.

Mediterranean inspired colors that add warmth and depth

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